Since children’s growth and development necessitate frequent changes in clothing and accessories, the market for children’s products is stable. Because it’s typically inappropriate to save money for children, the economic crisis has little to no impact on demand. The retailer also faces growing competition at the same time. A business has a challenging task: to make sure the customer only visits your kids store. By offering excellent service, you may increase consumer awareness of your brand and increase sales.
Since it involves dealing with the variety of products, ease of display, appropriate navigation, window and trading floor decoration, and more, merchandise is a potent weapon for fostering client loyalty. All of this gradually improves the purchasing experience.
WHO IS KIDS STORES REAL CUSTOMER?
Kids store merchandise is complex and time-consuming. You need to leave a good impression on the kid as well as the adult buyer, who is your target market.
The ease of shopping with a child influences the store that parents choose. As a result, when organising and creating the store, you must consider this. The clothing should be well-ironed, the aisles between the fixtures should be roomy, the payment registers should not be overloaded, and the sales staff should be welcoming and helpful.
Lighting should project a carefree, joyful, and “childlike” environment. Warm colour lights with a high colour rendering index can be used to achieve this. The best type of lighting for showcases is accent lighting.
Teenagers are another group of clients that kids’ retailers can draw in. You can use techno floor decor or cover the displays with graffiti, paintings, and mannequins dressed in young people’s clothing to pique the curiosity of older kids.
In summary, we are dealing with a wide range and an indirect target audience. The demands of adults must be considered while selling items for children, which makes the presentation more challenging. We will discuss some of its unique regulations below.
A CHILDREN'S PRODUCTS STORE'S ZONING
Customers assess the range by appearance before entering the store to evaluate the selection in order to determine this POS price level.
HE SHOWCASE IS THE FACE OF THE STORE.
Display in the window some of the most well-liked and reasonably priced toys and clothing if the store is geared toward the middle class. If high-income individuals are the target market, the display should feature high-end luxury items or designer attire. You should consider the traffic patterns when designing a kids business and placing the fixtures. Determine important locations on the trade floor for this:
The zoning of the trading floor, internal logic and regulations for the product range presentation, and visitor mobility routes must all be implemented after the essential zones have been determined.
Cross-merchandising, or the practise of placing complimentary goods adjacent to one another or offering suggestions for the usage of complementary items from the product range, should be taken into consideration when arranging goods on fixtures. Toy collections with numerous characters or objects will frequently result in multiple items being added to a customer’s shopping cart.
Generally speaking, the merchandise in a children’s educational store is arranged in accordance with the following rule: toys, which are bought on impulse, are placed in plain view, while clothing, furniture, and strollers, which are purchased with a specific purpose in mind, are positioned in the back or the middle of the floor.
A KIDS STORE DISPLAY OF CONVENIENCE, SAFETY, AND ORDER
One of the most important parts of the entire chain operation used to be played by the proper display, trading floor decoration, showcases, and fixtures. The floor view shouldn’t be obstructed by racks and shelves. The optimal placement for products is at a level that kids can reach. Therefore, they frequently make use of certain children’s clothes store fixtures. The trading floors for children’s products must meet strict safety standards; it is crucial to stay clear of sharp edges, shaky construction, and quickly shattering glass.
While some merchandising guidelines for kids stores are similar to those used in other commercial stores, there are also some unique guidelines. This is relevant to the presentation of baby food. The customer will find it convenient if the product selection is divided up by age group. The more effectively a business guides its consumers, the more devoted they will be in the long run because new parents are frequently perplexed when selecting the first food for their infant. Make sure to display manufacturer information brochures near the baby food.
A TOY DISPLAY ON THE TRADING FLOOR
It is standard practise in toy marketing to position the merchandise facing the heaviest foot traffic.
The more expensive toys should be placed at the front of the selection zone, followed by the less expensive ones. The planning for the kids store encourages the sale of pricey goods.
Toys can be sorted by series and color. Color can be used to grab attention. Attempt to align the fixtures’ vertical, single-color display.
To avoid confrontations, expensive objects should be placed where parents can see them clearly and away from children. To entice shoppers to approach the store and view the product selection, it is preferable to showcase the most popular items first in the window.
POS materials are quite important for advertising as well as for navigating the market floor. Suppliers frequently provide promotional materials; all that needs to be done by the manager is to determine how best to create them. Programs for modern merchandise management help with this.
The visual attractiveness of fully stocked shelves and showcases encourages impulsive purchasing. Managers require a new technology to optimise the merchandising of the chain of kids store.